Casa Barberá corporate image and packaging design of their products.
It was essential that the logo convey tradition, as the goal was to go back to the roots of the company.
The packaging in the same way would evoke that tradition through Valencian tile icons.
A good brand development it´s essential, as well as a good implementation of the logo in all visible and promotable material, and in all the entire range of products.
Also is very important to be reinforced by a good packaging that generates interest and recognition among its consumers. That means to highlight the brand in opposite to its competitors.