Campaña publicitaria para el nuevo esterilizador Lina de la empresa W&H.
For the project, the concept for the launch campaign of the new product was developed, which included advertisements and videos to be shown in both online and offline media.
The requirements presented in the briefing raised the need to highlight the technology and product quality both internally and externally. A 3D animation was developed to achieve this need, and by merging all parts of the product it explained both features and improvements.
The tools developed for online and offline media included, in addition to the advertising spot, press advertisements, as well as short videos adapted for Social Media networks.
The W&H Group is a family business based in Bürmoos, Austria. It is one of the five world leaders in the manufacture of dental transmission instruments.
The company founded in 1890 by precision mechanics Weber and Hampel became the property of the Malata family in 1958. Its innovative solutions in products and services, a strong focus on research and development, and vision and social responsibility make make W&H a successful local and global company.