Valencia / Graphic Design, Branding, Advertising, Web Design, Interior Design

Refugee Awareness Campaign
ACNUR-Generalitat Valenciana

Refugee Awareness Campaign ACNUR-Generalitat Valenciana

Project designed for ACNUR-CV (The ONU Refugee Agency) and the Generalitat Valenciana.

The project was presented by the Vice-President of the Generalitat Valenciana Mónica Oltra, the Mayor of Valencia Joan Ribó and the Coordinator of the Spanish Committee of ACNUR Comunidad Valenciana delegation Arancha García, in the Veles e Vents building situated in the Port of Valencia.

For the awareness campaign in advance of the arrival of refugees to our country, we suggested to ACNUR to convey to people the reality that refugees are people just like us: before they came here, they had their jobs, their homes, a country to live in. But suddenly, due to a conflict, it´s impossible for them to continue living their lives and they are forced to flee. With this campaign we attempted to appeal to humanity, to the fact that the refugees are just like us.

Therefore we designed a campaign in which by using a special laminate mirror effect, when somebody looks at the poster, it reflects our image back to us next to the message: WOULD YOU HELP THIS PERSON OUT? REFUGEES ARE JUST LIKE YOU, BUT NOW THEY NEED YOUR HELP. With this campaign, we have tried to make people feel empathy for the refugees in this situation by seeing themselves reflected in the poster.

In the images which are shown here, you can see how when people walk by the poster, they see their reflection, and therefore the question of whether they would like to be helped out is raised, bringing up the moral question of whether we should extend a hand of welcome to other people or not. The poster also reports on the millions of people affected in Syria and in the rest of the world by situations of forced displacement due to armed conflicts.

For the design of the complementary awareness campaign (this campaign is going to be used in places where there are no people walking by and therefore no possibility of reflection), we came up with the idea of the image of people who are typically representative of our society, who people can identify with (due to their clothing, hair colour etc …) with their face covered up with a poster asking for help. With this design, we tried to reach the same goal as with the original mirror poster: WOULD YOU HELP THIS PERSON OUT? REFUGEES ARE JUST LIKE YOU, BUT NOW THEY NEED YOUR HELP. The purpose of both campaigns was identical; we have tried to make people feel empathy for the refugees.

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